BSc (Hons) Digital Marketing (Integrated) Degree

Level 6

in partnership with Staffordshire University

Role Profile

With our Digital Marketing Degree Apprenticeships, as a Digital Marketer you will lead on the creation and execution of a digital marketing strategy.

They recognise and respond to business opportunities and customer requirements through a range of digital channels.

They actively employ content marketing and campaign management principles, and financial and analytical tools, to deliver successful initiatives that meet the needs and aspirations of their organisation.

Core Skills

Data & Analysis

Critical Thinking

Customer Service

Budgeting & ROI

Content Creation

Planning & Strategy

E-Commerce

Role Profile

With our Digital Marketing Degree Apprenticeships, as a Digital Marketer you will lead on the creation and execution of a digital marketing strategy.

They recognise and respond to business opportunities and customer requirements through a range of digital channels.

They actively employ content marketing and campaign management principles, and financial and analytical tools, to deliver successful initiatives that meet the needs and aspirations of their organisation.

Core Modules

Level 4: Data and Business Analysis

This module introduces the notion of process orientation and gives experience of modelling business processes as activities that create value for customers. It gives you the potential to work as business analysts and to improve business processes in an organisation in the public or private sectors.

Level 4: Networks and Hardware

This module supports learner to understand the components of typical computing devices and how to select appropriate components to support application requirements. Learners will also understand the Fundamental networking concepts and protocol suites, how to select and configure industry standard network appliances and how to identify and troubleshoot network errors.

Level 4: Software Fundamentals

This module introduces you to software development. You will learn how to analyse a problem, select suitable test criteria, design an appropriate solution, implement clear code and ensure that your solution works as expected. Whether a complete novice or someone with some prior experience you will benefit from studying this module.

Level 4: Cyber Foundations

Within this module, you will learn fundamental principles of cyber security, as well as how this fits into the wider computing landscape. You will also learn about core cyber security technologies and techniques, and how these are used to secure a wide range of computational systems and networks.

Level 4: Introduction to Artificial Intelligence and Machine Learning

This module establishes an understanding of the characteristics and implications which are inherent in the solution of complex, real-world data science and AI-oriented problems. You will learn to critically evaluate and apply different Machine Learning and Data Mining  techniques for exemplifying data patterns, as well as using Machine Learning tools to build an Artificial Intelligence software solution.

Level 4: Mathematics, Statistics and Collaborative Research

Decision making needs to be informed by data and information, working in small teams of fellow apprentices you will undertake a collaborative research project to make and present conclusions from your work.  Building on a grounding of appropriate maths and stats techniques and tools your research team will required to design a research tool to obtain primary data and present your findings making justifiable observations from your data to an audience as required.  

Level 5: Cloud Architecture

Cloud technology is a popular term used frequently in today's world to indicate innovative concepts and usage of technology. This module will be carried out with the support of the AWS (Amazon Web Services) Academy and as such students will be developing their practical skills as well as enhancing their understanding. You will also be working towards the knowledge required to undertake the AWS Certified Cloud Practitioner industry certification.

Level 5: Low code Software Development combined

This module introduces you to low and no code platform development. These platforms of solutions are becoming increasing popular in small and large enterprise due to the benefits such as increased productivity, reduced costs, faster time to market and digital transformation.  You will learn how to analyse a problem, select suitable test criteria, design an appropriate solution, implement your solution and ensure that your solution works as expected.

Level 6: Technology Strategy, Management and Leadership

Digital and Technology Solutions Professionals are at the heart of problem solving, bringing an innovative, multi-disciplined approach to their organisations. Their professional position within a business means they fulfil a leadership role within their technical specialism demonstrating a strong ethical awareness of technological trends. This module explores both considering digital strategies and how to lead change within organisations.

Course Details:

Job Description

Creating and executing digital marketing strategies to successfully deliver initiatives that meet businesses needs and aspirations.

Duration

The duration is typically 33 months, plus an End-Point Assessment.

Specialisms

Digital Marketing Executive/Officer, Digital Marketing Account Manager, Digital Marketing Analyst, Digital Marketing Campaign Manager, E-commerce Marketing Specialist, Social Media Specialist, Content Marketing Executive, Pay Per Click Analyst, Search Engine Optimisation Executive.

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Specialisms

Degree Apprenticeship Overview

Skills and Knowledge Coaching
Performance and Development Coaching
Degree Qualification
Academic Rigour Coaching
Professional Recognition
Individual Learning Plan
Typical Entry Requirements
Apprenticeship Delivery Format

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